Tuesday, 16 April 2013

Article Annemarie Project 2

Spice Route Leaves a Tasty Legacy in IndonesiaSylviana Hamdani | April 10, 2013
\ \'Udang santan bumbu kuning\' (prawns in yellow sauce) prepared by master chef William Wongso. (JG Photo)
 


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For centuries India and Indonesia have been linked through education, religion and trade, so it is no wonder they exhibit many similarities. One characteristic bringing both cultures together is undoubtably food.

To demonstrate this culinary link, last month the Jawaharlal Nehru Indian Culture Center and the Indian Embassy presented a cooking show titled “Culinary Connections — Indonesia and India.”

Headlining the event and promoting the two countries’ traditional cuisines was famous self-taught Indian chef Nina Taneja, alongside Indonesian chef and culinary expert William Wongso.

“There are a lot of culinary similarities between Indian and Indonesian cuisines, especially in the region of Sumatra,” Taneja explained. “It’s because a lot of spice trade was done between India and Sumatra.”

The Indonesian master chef agreed.

“Sumatra was the center of Indonesia and the gateway to the country in the early centuries,” William said. “Many foreign traders entered Indonesia via Sumatra.”

The similarity between Indian and Indonesian cuisine is proof of these early connections. Both cooking traditions boast rich savory flavors and are made with similar spices.

“Cloves, cinnamon, coriander, cumin, pepper and peppercorn are very common ingredients for Indian and Indonesian cuisine,” Taneja said.

Some of the spices used in today’s Sumatran food originate from India.

“ Sate Padang [satay from Padang, West Sumatra] uses a lot of klebat [fenugreek],” William said. “It turns out that the spice originates from plants living in the desert near Rajasthan, India.”

According to William, during the spice trade era, the merchants and local people exchanged spices, as well as the seeds to grow the plants. As both countries have similar climates, many of those seedlings thrived in both countries.

“The curry leaves used in a lot of Aceh’s dishes also originated from India,” William said. “I believe we [Indonesia and India] influenced one another during the spice trade,” William said, adding “unfortunately, it’s undocumented who influenced whom with what.”

During the cooking show, both chefs presented five authentic dishes from their country to an audience of around 100 women, consisting of foreign dignitaries and socialites. Each dish was tailored to match that from the other country.

For the first round, Taneja presented a delectable appetizer from New Delhi — prawns in almond and saffron sauce.

Taneja used a couple of strands of saffron, one of the most expensive spices in the world, for the sauce of the sweet-smelling appetizer.

“The best saffron comes from Kashmir [northwestern India], Afghanistan and Spain,” Taneja explained.

According to the Indian chef, saffron imparts a unique, appetizing aroma into the cuisine.

But William noted that saffron is not used in Indonesian cuisine.

Therefore the master chef produced udang santan bumbu kuning (prawns in yellow sauce) substituting the saffron with fresh turmeric to form the yellow sauce.

“It’s, of course, not as aromatic as saffron,” William said. “But it is still delicious.”

While Indonesia and India share many similar ingredients, there are some differences in processing them.

“Indians use a lot of dried spices, while Indonesians use fresh ones,” William said.

One of the most commonly used dried spices in Indian cooking is garam masala .

Typically, garam masala consists of cinnamon, cloves, cumin, cardamom and peppercorns. But the strength of each ingredient can vary from one region to another.

“We use the same spices to make garam masala, but we use different combinations of spices.” Taneja said. “It’s the different combinations and methods of cooking that make Indian foods differ from region to region.”

Both chefs then presented authentic rice dishes from their countries.

Indonesia and India both consume rice as a staple food.

Taneja presented a traditional dish of North India: yakhni pulao , made of basmati rice, yoghurt and spices.

Similarly, William produced nasi kebuli pacri nanas (marinated rice served with pineapple pickles). The dish is commonly served among Betawi (indigenous people of Jakarta) and Arabic communities in Indonesia.

Both dishes contained generous cutlets of mutton.

“We in Asia prefer mutton to lamb,” Taneja said. “The [mutton] meat is more flavorsome and not so fatty.”

The cooking demonstration concluded with both chefs presenting traditional desserts.

Taneja produced a creamy sweet yoghurt made of pistachios and saffron, while William made ampiang dadiah , a traditional dessert from Bukit Tinggi, West Sumatra. The dish was made from fermented buffalo’s milk and melinjo cakes.

“Culinary [traditions] are without borders,” William said. “We cannot say where one starts or where the other ends. We’ve influenced one another and will continue to do so. Therefore, we ought to appreciate and respect one another.”
Jawaharlal Nehru Indian Culture Center

article Silke Project 2


Restaurant franchises take Indonesian flavors abroad


Indonesian food is less popular worldwide than that of its Asian peers like Chinese or Thai, but its popularity is likely to grow as a number of restaurant franchises have expanded overseas to take Indonesia’s unique cuisine to markets like Australia, Malaysia and Canada.

Local food chain Bumbu Desa, famous for its wide array of Sundanese buffet-style food, for example, has opened four outlets in Malaysia since 2010 and plans to open four more in the neighboring country, where it also serves Minang cuisine adjusted to the taste buds of Malaysians, who share close ancestry with the Malay people of Sumatra. The outlets in Malaysia are operated by a local partner under a master franchise agreement.

Among best-selling dishes in Malaysia are karedok (vegetable salad with peanut sauce), gurame pesmol (fried carp in coconut milk), rendang (beef cooked in spices and coconut milk) and Minang-style chicken cooked with green chili.

The chain also plans to open its first outlet in Vancouver, Canada, this year.

Satria Yanuar Akbar, the chain’s marketing and business development senior manager, said that Bumbu Desa would initially set up a joint venture with a local partner to develop its business in Canada, which, based on a survey, was quite receptive to spicy food as its inhabitants were highly influenced by Asian culture due various diasporas.

“We will start by maintaining the strong Indonesian taste with minor adjustments only in serving techniques to meet demand from local customers,” he said. Instead of offering a buffet as in its Indonesian and Malaysian outlets, it will serve the food a la carte in Canada, he went on. After Canada, Bumbu Desa is eyeing Qatar and the United Kingdom as it next markets.

The presence of its new overseas restaurants will add to the 57 outlets across 16 provinces it currently has nationwide, 39 of which are under the control of franchisees. Bumbu Desa is not the only Indonesian restaurant to find success overseas.

Kebab Turki Baba Rafi, which offers Indonesian-style Turkish kebab, has been expanding aggressively in Malaysia and the Philippines, with 16 and five outlets respectively.

Hendy Setiono, the founder and president director of PT Baba Rafi Indonesia, said that in the next three years, his food chain aimed to launch 100 outlets, in the form of stalls or restaurants, each in Malaysia and the Philippines

“Expanding overseas is part of my ambition as an entrepreneur who wants to see a small enterprise like mine go international. So we are starting with neighboring countries as an entry point to reach other markets,” Hendy said, adding that it also planned to set up outlets in new locations — Thailand and Vietnam — this year. Locally, Kebab Turki Baba Rafi, which was established 10 years ago, controls more than 1,000 outlets across the archipelago, 85 percent of which are operated by franchisees and the remaining 15 percent by the firm. Just like any food entrepreneur, Kebab Baba Rafi also has to be flexible when it comes to taste.

For instance, in contrast to Indonesian customers that like beef kebab, Malaysian customers are a big fan of chicken kebab. Adjusting to local tastes, the sauce is made to suit, with Filipinos being partial to sweet sauce, while Malaysians like it sweet and spicy. Indonesians, unsurprisingly, like their sauce hot.

A household name, Es Teler 77, named after its flagship tropical fruit drink, plans to open three outlets through a joint venture with local partners in India this year; one of them in New Delhi. It also plans to open an outlet in Jeddah, Saudi Arabia, where the company will target Indonesians on the haj pilgrimage as some of its prospecting customers.

“Of course, we see enormous untapped potential in Indonesia, but we want to extend our presence overseas as part of our branding strategy, which will be good to raise Es Teler’s profile as an international-class restaurant,” said Anton, the brother-in-law of founder Sukyatno Nugroho.

Entering the overseas market in 1997, the restaurant chain currently operates eight restaurants abroad: two in Singapore, three in Malaysia and three in Australia. Initially finding Indonesian communities as a captive market, the chain is increasingly gaining a foothold among the general public, with Australians, for instance, accounting for half of its customers in the countr

Indonesia's love affair with social media


Indonesia's love affair with social media


Two women use social media on their mobiles in Jakarta on 11 February 2012 A higher proportion of Indonesian internet users tweet than in any other country

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http://www.bbc.co.uk/news/world-asia-17054056